Lord Alan Sugar

Where to watch Lord Alan Sugar in United States. On screen since 1963. Licensed apps only — 22 titles we track below.

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad.

He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

Where to watch their titles

The Graham Norton Show
Self · 2007
The Apprentice
Self - The Boss · 2005
Micro Men
Self · 2009
Friday Night with Jonathan Ross
Self · 2001
Room 101
Self · 1994
Gadget Man
2012
GMTV
Self · 1993
Cinderella: A Comic Relief Pantomime for Christmas
Self · 2020
Steve Jobs: Visionary Genius
Self · 2012
The Apprentice: You're Fired!
Self · 2006
An Audience with...
Self · 1978
World in Action
1963
The Celebrity Apprentice Australia
Himself · 2011
Young Apprentice
2010
The Michael McIntyre Chat Show
Self - Guest · 2014
When Football Changed Forever - The Story of the 1991/1992 Football Division One Season
Self · 2016
Bosman: The Player Who Changed Football
Self (archive footage) · 2020
The Home That 2 Built
Self · 2014
Transfer 360
2024
Amol Rajan Interviews
Self - Interviewed Guest · 2021
The Celebrity Apprentice
Self - The Boss · 2025
The Apprentice: Unfinished Business
Self · 2026